Setting the right goal for your group challenge is crucial to its success. This article will go over how to set the right goal, based on which challenge mode you’re running.
Group challenge modes are a great way to get all of your users working together towards a common goal. Set one overarching total steps, minutes or distance goal for all users to reach together.
In this article, we'll outline how to create a realistic goal for your users to reach for Group Target, Group Target Fundraiser, and Group Virtual Race challenges.
How to set group goals
When running a Group Target, Group Target Fundraiser, or Group Virtual Race challenge, there are three things you'll take into account when setting your group goal:
Estimated number of participants
Average user activity per day
Duration of challenge (in days)
The equation you'll use to determine your group goal:
Est. # of participants X Average user activity/day X Total days of duration
Determining your number of participants and activity averages
Determining the estimated number of participants
How many users do you anticipate participating in this challenge? A great way to get an estimate is to look at your Challenges tab in the Admin Center to gather an average participation rate. What is the average number of participants you see across all the challenges you've run? You can also run challenge reports to average out an exact participant count.
Pro tip: We suggest estimating towards the lower end of the average participation numbers. This way you can take slow sign ups and infrequent syncing into account.
Is this your first challenge? Estimate that you will get 40% of your total participants in this challenge. If you find that many users are signing up, that's great! You can always adjust your goal based on the final participant numbers a day or two before the challenge starts.
Determining your average user activity per day
How many steps, distance, active minutes do you think your users will average each day of the challenge? You can reference the User Report or Dashboard in the Admin Center to help you find these numbers.
User Report: Go to the Reports section of the Admin Center. Pull a User Report based on the date range of your most recent challenge. Download the User Report. Take the average of the Average Steps, Average Distance, or Average Active Minutes column.
Dashboard: Go to the Dashboard of the Admin Center. Scroll down to the Group Activity Average graph. Toggle the metric to be the same as your goal. Change the dates to your most recent challenge or a 2-3 month period of time. Take a look at the averages. What number seems to be near the middle of the ranges? Use that as your daily average.
First challenge? No user data yet? Here are a few safe averages to reference:
6,000 steps per day
20 active minutes per day
2.5 miles per day
Please reach out to your client success representative should you wish to discuss setting a group goal further. We can help to estimate and calculate!